So how do you get your CUSTOMERS to work for you?
It’s really quite simple. We all hate poor service and unreliable products. So much so that when we encounter them we are more than happy to tell our friends and colleagues to avoid dealing with that supplier. On the other hand, when we get good service, we often say nothing simply because it’s the least we have come to expect.
To get our customers working hard for us, and becoming our best sales people, we need to deliver exceptional service and great products. We need to wow our customers. Not just once, but every time they deal with us.
How do you do it? Simple really - don’t talk to your customers!
No it’s not madness. It’s not about talking, it’s all about LISTENING to your customers!
And not only your customers, listen to your non-customers, the people that buy from your competitors. Find out what they like, find about what frustrates them - and then change what you do to satisfy those needs, address those frustrations and exceed their expectations.
Happy customers are our best advocates. Ask them to recommend you to a friend or colleague. Offer them incentives to bring you new contacts. Get them write you a testimonial. People love to buy and they love great service - make them love you.
To find out more about how to make yours the most talked about business in your industry please call right now. With a network of professionally experienced and Accredited Business Advisers throughout the UK, and overseas, waiting to assist we can offer expert advice on every type of industry and business.